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Impact of Islamic Religiosity on Consumers’ Attitudes towards Islamic and Conventional ways of Advertisements, Attitude towards Brands and Purchase Intentions

Journal:Business & Economic Review (B&ER), 2018, Volume 11, Issue No 1

Author(s): Muhammad Abdullah Khan, Usman Ghani, Sadia Aziz

Keyword(s): Islamic religiosity, Islamic way of advertisement, conventional way of advertisement, attitude towards advertisement, attitude towards brand, value-expressive theory

Category

SOCIAL AND CULTURAL STUDIES
ENGINEERING AND TECHNOLOGY

Year

2015 or earlier
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2022

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